ARC&B
Architecture and Building
with a design twist.

Fields

Brand Positioning, Naming,
Brand Identity, Publication.

Assignment

Arc&B is a Dubai based architecture and building company that contacted us at the very beginning of their new company’s creation. We worked along with the client in  an in-depth collaborative process of positioning the new brand.

We analysed both local and international markets, and found the tone and style that was both meaningful and competitive. Our tasks included brand positioning, naming, identity design and brochure design.