MISK
A modern brand with
a Heritage heart.

Fields

Branding, Packaging, Interface design

Assignment

Misk is a Dubai brand for baby cribs and nursery items. The uniqueness of the products come from the use of mother of pearl  using ancient Arabic craftsmanship  combined with modern design lines. This blend of ancient and modern was an important feature for the new brand.

For Misk’s logotype we designed a curvy typography with a swash ligature to resemble the Arabian calligraphy movements, and gave it a modern feature while keeping the same width on the type stokes. The other of the identity elements were designed to be elegant, delicate, but not childish. The combination of the logotype with pastel colours tartan patterns and grey background created a unique identity for the children’s brand.