ITÁLIA ICEM CREAM DETOX
Think healthy and have fun while
savoring an ice cream.

Fields

Packaging and Illustration.

Assignment

Detox packaging design is intended to encourage the consumer to think healthy and have fun while savoring an ice cream. Handmade watercolor illustrations of a variety of fruits bring an idea of a carefully done product, while the use of vibrant colors are stimulating and reminds of the fresh citrus flavor of the ice cream.

The mood of the packaging illustrations evokes a vintage cookbook where the ingredients are carefully painted, while a fluorescent green round label is applied to the packaging to give a fresh punch to the composition.